Head Of Sales & Marketing

Shortlisting stage of vacancy - only shortlisted candidates will be contacted

Overview of role

To develop the commercial strategy that positions the hotel as the market leader within the defined competitive set.

To execute all necessary pro-active and re-active sales, e-commerce, marketing & PR activities to exceed owner expectations in regards to revenue generation and market share.

Job description

  • Execute duties as assigned by the General Manager
  • Analyse competitor activities and pricing strategies, trends of business by market segment, channel and GOB, and performance of existing customers
  • Schedule & execute detailed action plans to support the revenue generation in all segments and departments and beat the competition.
  • Show and use the passion for the hotel brand in all sales conversations and negotiations
  • Actively manage key accounts (all segments, including GCE)
  • Explore and invest time on developing innovative approaches to generate revenue and extend customer basis.
  • Ensure that all rates are loaded correctly in systems / channels
  • Design, gain approval for, and execute the hotel’s marketing plan
  • Ensure that the hotel is well positioned and marketed on internet and other distribution channels, liaising closely with eCommerce
  • Assist in recruiting & selecting Sales Managers, Sales Executives and Sales Agents
  • Ensure that all Sales Team Members understand the purpose of their role and train new members in the sales team on processes, brand specifics and sales techniques
  • Lead the team of Sales Managers, Executives, and Agent(s), ensuring that they work for a great boss and are well trained and equipped to exceed sales targets in all segments of the business (GCE, Room Sales, F&B)
  • Ensure regular & effective communication (e.g. Huddles) with the sales team to achieve / maintain a high level of trust & engagement
  • Facilitate regular sales training for Sales TMs and TMs from other departments to help drive revenue generation in the hotel.
  • Be visible in the operations and actively support the operations team through times of stress
  • Make use of the brand specific Recognition Calendar and plan / execute respective actions on a very regular basis within the own sales team and in the whole hotel.
  • Support the General Manager in the overall management of the hotel.

Requirements, Education and Experience


Degree in Sales and Marketing/ Hospitality/ Hotel Management or any business field.


Experience in Sales and Marketing
People Management skills
Results focused



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Gaborone, Gaborone
Match criteria
  • Degree
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